One of the activities of Factor 44 in Antwerp... is the creation of problems. In this project the proposal to 44 artists to modify a promotional carton (top left image) resulted in the presentation of 'Number Seven beauty preparations'... a well visited presentation of subterranean thoughts and ideologies living amongst the cultural elite... There were some neat technical manifestations, amongst which Chris Gillis's digital-monitor-clip which looked like something out of a Bond-girl-movie. Portuguese entrant, Maria Joana Fernandes, who cut up her copy and sewed it into a bra which she wore for seven days presented by way of video.
High-quality reproductions were presented by our English patient Andrew Webb, as well as a few regurgitated versions by Nihil Vercammen, of fluxfame. The local representative of trash-art (or arte molto-povera) dragged half a garbage-truck into the gallery with the "Number Seven" as centerpiece. Va-va-voom Gusche V. had on a very tight T-shirt version; Goele De Bruyn presented her washed version (including the smell of soap) behind a mirror reflecting its translucence by way of a small lamp on a bed-side-table--rather subtle and intricate. And so on... too many to mention... 44 in all. (text from: www.art-themagazine.com). images above: Harry Heirmans, Matthew Rose, Marc Van Tichel.
'Nr 7 for you' animation /modification on commercial poster
'NUMBER SEVEN EXHIBITION' AT FACTOR 44 ANTWERP 2001